Erik passed along a link to an HBR podcast interviewing HBS professor Rakesh Khurana’s take on whether professional business schools should implement a “Green Hippocratic Oath.” The basic idea is to establish a codified set of principles whereby professional business managers seek to maximize corporate and social well being, as opposed to money or profits, through its practices and processes. Professor Khurana’s view is that business school teachings have settled on the notion that students go to business school to develop an elite contact list, obtain a job that pays handsomely and maintains a reasonable moral balance, and then retire and give back after accumulating a large treasure. He continues to argue that concepts pervasive in business school education such as “maximizing shareholder wealth” or “competitive advantage” need to expanded to include “social welfare” and “consideration for environmental impact.” One manner this can be accomplished is through a green oath. There are eloquent arguments for and against such an idea listed in the comments section of the post.
Two points.
1. I personally really like this idea. Dan Ariely, in Predictably Irrational, empirically demonstrated that the effect of an ‘honor code’, a set of rules that fall in line with societal expectations, is a strong reinforcer of behavior. The obtainment of a business management ‘profess’ional degree, as Ariely writes in the book, should require the practitioner to publicly profess their responsibilities as stewards of business and society.
2. I like the concept of integrating ’social good’ and other values into the utility function. Let’s call ‘well-being’ a proxy for money, social welfare, positive environmental impact. Economists have long known that every additional dollar made has monotonically, decreasing added value. If you take the mathematical extrapolation of “maximizing profits” to its limit, there is zero added value created. Clearly the outmoded concept of making a ton of money at the expense of all else is the equivalent of being stuck in a local maxima. Global value [both in a geographical and parameter sense] can be created without being realized only in US dollars [which aren’t that valuable these days anyway]. The practical implementation is obviously completely unclear but the debate and attempts at determining this is worthwhile.
A few months ago, I was up at Stanford University, sitting in on a few of the E-Week events. It included an interesting forum regarding ’social entrepreneurship.’ The forum consisted of the three founders of B Labs, whose goal appears to be the branding and advancing of a new type of corporate structure (B Corp vs. S Corp or C Corp). It is a thoughtful and earnest attempt at creating a ‘badge’ or ‘honor code’ whereby corporations can act in a manner to increase well-being. Check it out. Oh and these guys are responsible for the And1 shoe company, so at least they were responsible for creating highlight reel dunks over the years.