Lifestraw and the market for developing nations
Monday, February 25th, 2008At 26.2 Ventures we believe that the market in developing nations is a large one. The market sits at the cross-section of altruism, technology, and free-market economics. The last point is cloudy for some as most ‘relief’ or ‘aid’ products aimed at developing nations are viewed as subsidized by governments or NGOs. I see it differently.
Designing, creating, and marketing products for a developing nation market necessitates a low-cost objective because, flat out, the national economies have not grown sufficiently enough to leverage scale enjoyed by developed countries. Thus product development, technological advances, and distribution have to be accomplished with this “low-cost” dogma in mind. But does this stray far away from the doctrine of Fortune 500 global manufacturers? Indeed selling world-class CT scanners and selling Lifestraws should not have very different goals: costs should be driven down so profits can be maximized and reinvested in the companies, resulting in continued improvements that should enhance the well being of all people. Indeed paucity encourages elegance. Who wouldn’t want the best solution per buck after all?
On a side note: the Lifestraw addresses one of the fundamental problems of water: distribution. The large infrastructure required to purify water, typically available only to major municipalities, has been miniaturized to the size of underwater hockey stick, enabling efficient distribution of clean water at the point of consumption. Awesome!